Focus on Nonprofits
Cause Marketing: A Workshop
Wed, Apr 25 2012 10:30
| Cause Marketing, Fundraising, Sponsorship
Date: May 22, 2012
Location:
Issaquah Salmon Hatchery, Watershed Science Center Room
125 West Sunset Way, Issaquah, WA 98027
Time: Check In 7:30am, Start 8:00 am – 12:00 noon (includes networking breaks)
Cost: $175.00 until May 14th, after May 14th $200.00
Definition: Cause marketing is a strategic marketing partnership that pairs a company or brand with a social cause or cause-related organization for mutual benefit. (Courtesy of Cause Marketing Forum)
Who Should Attend: Businesses Owner, Marketing Manager, Entrepreneur, Non-Profit Development and Executive Director, Non-Profit Marketing Manager
What: An interactive Cause Marketing workshop focused on developing innovative partnerships between businesses and non-profits that truly give brand value to each organization and support our communities.
Why Attend: As a business, Cause Marketing is one of the best ways to communicate your brand story, showcase your mission through your actions and build employee morale. It can help companies of all shapes and sizes to develop a mutually beneficial partnership and ongoing relationship that can truly demonstrate impact on our communities.
As a non-profit in this economy you face two fundamental challenges – diversifying your funding streams and developing business partnerships that help you more effectively and efficiently accomplish your mission. Cause Marketing can help you to face both of those challenges.
According to Cone’s 2010 Cause Evolution Study: 83% of Americans wish more of the products, services and retailers they use would support causes. According to Cone’s 2010 Nonprofit Marketing Trend Tracker, More than three-quarters (78%) of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out…As a result of nonprofit-corporate partnerships: 50% are more likely to donate to the nonprofit 49% are more likely to participate in an event for the nonprofit and 41% are more likely to volunteer for the nonprofit.
Just A Few Of The things We Will Cover: Foundations for building a successful, authentic Cause Marketing relationship Walk away with Key Elements ready to use in your Cause Marketing Campaign Learn Seven Principles to help bridge the communication challenge between business and non-profits. Tools to measure ROI and Negotiating Your Worth How to integrate Social Networking with your Cause Marketing campaign How to evaluate the marketing opportunity and community value of working together Links to valuable resources for legal, case studies, and more.
Joni Kovarik has a 25 year business development career with a broad set of experience across several industries. As a strategic advisor she helps companies truly connect with and stay on track with their business development and marketing plans.
Jane Kuechle has a 30 year career working with nonprofits in the greater Seattle area and consults with organizations in the areas of board development, strategic planning and fundraising. This is your chance to benefit from their combined skills and expertise in this new approach to cause marketing and business sponsorship. You’ll walk away with an action plan to jumpstart your cause marketing goals for 2012.
To Register: Contact Joni Kovarik at joni@bizdevbiz.com | (425) 985 - 3413 Jane Kuechle at kuechle.consulting@gmail.com | (425) 864 - 5088
Cancellation Policy: Full refund if cancelled by May 15, 2012. After May 15, 2012, all but $50.00 will be returned. Make Check payable and send to: BizDev Consulting LLC, 218 Main Street, Kirkland, WA 98033
Location:
Issaquah Salmon Hatchery, Watershed Science Center Room
125 West Sunset Way, Issaquah, WA 98027
Time: Check In 7:30am, Start 8:00 am – 12:00 noon (includes networking breaks)
Cost: $175.00 until May 14th, after May 14th $200.00
Definition: Cause marketing is a strategic marketing partnership that pairs a company or brand with a social cause or cause-related organization for mutual benefit. (Courtesy of Cause Marketing Forum)
Who Should Attend: Businesses Owner, Marketing Manager, Entrepreneur, Non-Profit Development and Executive Director, Non-Profit Marketing Manager
What: An interactive Cause Marketing workshop focused on developing innovative partnerships between businesses and non-profits that truly give brand value to each organization and support our communities.
Why Attend: As a business, Cause Marketing is one of the best ways to communicate your brand story, showcase your mission through your actions and build employee morale. It can help companies of all shapes and sizes to develop a mutually beneficial partnership and ongoing relationship that can truly demonstrate impact on our communities.
As a non-profit in this economy you face two fundamental challenges – diversifying your funding streams and developing business partnerships that help you more effectively and efficiently accomplish your mission. Cause Marketing can help you to face both of those challenges.
According to Cone’s 2010 Cause Evolution Study: 83% of Americans wish more of the products, services and retailers they use would support causes. According to Cone’s 2010 Nonprofit Marketing Trend Tracker, More than three-quarters (78%) of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out…As a result of nonprofit-corporate partnerships: 50% are more likely to donate to the nonprofit 49% are more likely to participate in an event for the nonprofit and 41% are more likely to volunteer for the nonprofit.
Just A Few Of The things We Will Cover: Foundations for building a successful, authentic Cause Marketing relationship Walk away with Key Elements ready to use in your Cause Marketing Campaign Learn Seven Principles to help bridge the communication challenge between business and non-profits. Tools to measure ROI and Negotiating Your Worth How to integrate Social Networking with your Cause Marketing campaign How to evaluate the marketing opportunity and community value of working together Links to valuable resources for legal, case studies, and more.
Joni Kovarik has a 25 year business development career with a broad set of experience across several industries. As a strategic advisor she helps companies truly connect with and stay on track with their business development and marketing plans.
Jane Kuechle has a 30 year career working with nonprofits in the greater Seattle area and consults with organizations in the areas of board development, strategic planning and fundraising. This is your chance to benefit from their combined skills and expertise in this new approach to cause marketing and business sponsorship. You’ll walk away with an action plan to jumpstart your cause marketing goals for 2012.
To Register: Contact Joni Kovarik at joni@bizdevbiz.com | (425) 985 - 3413 Jane Kuechle at kuechle.consulting@gmail.com | (425) 864 - 5088
Cancellation Policy: Full refund if cancelled by May 15, 2012. After May 15, 2012, all but $50.00 will be returned. Make Check payable and send to: BizDev Consulting LLC, 218 Main Street, Kirkland, WA 98033
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Is The Economic Recovery Lifting Non-Profit Fundraising?
Thu, Apr 12 2012 10:30
| Non-profit, Fundraising, Giving
“Economy grew...sales improved...spending picked up...economic activity expanded...manufacturing activity grew.” Growth is happening in all areas of the U.S. economy according to the 12 Federal Reserve district banks. Recent reports say that job growth and unemployment levels are at lowest levels in six years. All encouraging news.
Are we seeing improvement for non-profits? As I troll the internet looking for signs of recovery it would appear that individuals are finding a little more in their pocket books. Research reports I read say that non-profits are finding their fundraising efforts are at least holding steady if not improving. Very few report fundraising down and if they do it usually is slight.
From the experience of colleagues I talk with in the Seattle area it seems that renewing donors have tried hard to at least maintain their giving level during this period. If they have to reduce the amount they contribute they do still value the work of their favorite charities and make a commitment, even if it is not at the level of support they would prefer. But this has not been a time to acquire new donors.
One special event I have followed very closely started out six years ago with exponential growth year over year for the first three years, then experienced a decrease in revenue for two years. Donors who were giving the requested $150 at the breakfast fundraiser, were giving $100 and those at the $1,000 level reduced their contribution to $500. The number of attendees remained flat.
This year, although the number of guests was the same as the previous year, the results approached the amount raised from the 3rd year. Those donors who had reduced their gifts were back up to $150 and the number of $1,000 donors increased.
Foundations and corporations are still saying they have far more requests then they can handle and grants are usually for less than requested. Highly dependent on investments for income, they are finding the amount of money available for granting programs reduced. It also appears that most foundations are sticking with non-profits they know and have supported in the past. Very few dollars are available for new applicants.
Although my observations are antidotal and based on my reading of the landscape, I’d appreciate hearing from readers of this blog about their own experiences. Have donors to your non-profit remained loyal while reducing their average gift or have they gone away entirely? Have you found it difficult to secure new donors? Have gifts from foundations and corporations been down? Are you experiencing a recovery? And please, when you are responding, tell us in what region of the country you raise funds and the mission focus of your non-profit.
Are we seeing improvement for non-profits? As I troll the internet looking for signs of recovery it would appear that individuals are finding a little more in their pocket books. Research reports I read say that non-profits are finding their fundraising efforts are at least holding steady if not improving. Very few report fundraising down and if they do it usually is slight.
From the experience of colleagues I talk with in the Seattle area it seems that renewing donors have tried hard to at least maintain their giving level during this period. If they have to reduce the amount they contribute they do still value the work of their favorite charities and make a commitment, even if it is not at the level of support they would prefer. But this has not been a time to acquire new donors.
One special event I have followed very closely started out six years ago with exponential growth year over year for the first three years, then experienced a decrease in revenue for two years. Donors who were giving the requested $150 at the breakfast fundraiser, were giving $100 and those at the $1,000 level reduced their contribution to $500. The number of attendees remained flat.
This year, although the number of guests was the same as the previous year, the results approached the amount raised from the 3rd year. Those donors who had reduced their gifts were back up to $150 and the number of $1,000 donors increased.
Foundations and corporations are still saying they have far more requests then they can handle and grants are usually for less than requested. Highly dependent on investments for income, they are finding the amount of money available for granting programs reduced. It also appears that most foundations are sticking with non-profits they know and have supported in the past. Very few dollars are available for new applicants.
Although my observations are antidotal and based on my reading of the landscape, I’d appreciate hearing from readers of this blog about their own experiences. Have donors to your non-profit remained loyal while reducing their average gift or have they gone away entirely? Have you found it difficult to secure new donors? Have gifts from foundations and corporations been down? Are you experiencing a recovery? And please, when you are responding, tell us in what region of the country you raise funds and the mission focus of your non-profit.
